Great Dave Trott talk found at Ben’s dealing with several topics at once:
- A reference to the Bauhaus and a good learning on the form follows function mantra
- A tribute to senior exec, perfect to test commercials because of their lack of time
- The magic of going upstream to reframe problems with a couple a great examples; Sainsbury’s, iPod, Ataturk and prostitutes…
- An awesome joke
Filed under: Publicité Tagged: Ataturk, Bauhaus, Ben Kay, dave trott, Form follows function, Sainsbury's
